Multiple studies have collectively dug into over 1.5 million Pinterest pictures to find which colors get shared most often. Color matters.Īnd just like color matters in daily life, it also matters when you’re aiming to optimize Pinterest images. This connection is the reason you’ll pretty much never see bright red walls at a relaxing spa. Most of us intuitively know that color affects how we feel and act. Use the colors that get shared most often In this same guide, Pinterest also recommends ensuring your images are a minimum of 600 pixels wide, making the ideal dimensions for Pinterest images at least 600px wide by 900px tall. In 2017 Pinterest also dropped hints that they would be penalizing taller Pins, calling them “ Giraffe Pins“. (Chart by WordPress Charts and Graphs Lite.)ĭan Zarrella also found that taller images got far more shares than shorter images.Īnd both these data sources mesh with Pinterest’s official guide, in which they recommend an ideal aspect ratio of 2:3 for images. In an analysis of over 500,000 Pinterest images, Curalate found that images with an aspect ratio between 2:3 and 4:5 got 60% more pins than images with an even taller vertical aspect ratio. So to maximize your image’s real estate in the feed, you need to make your Pinterest images taller than they are wide (AKA a vertical aspect ratio).īut while taller is better for Pinterest, there indeed is such a thing as too tall. That means a 236px by 124px image (the optimal aspect ratio for Facebook) gets less display space than, say, a 236px by 345px image: In the standard feed, pins always appear 236px wide, but will scale according to the image’s height. Instead of one wide content column, Pinterest features multiple narrow columns: And that makes perfect sense because most images on those networks display something like this:īut the Pinterest’s pinboard-like design doesn’t look at all like Facebook or Twitter. When you’re posting on Facebook, Twitter, and LinkedIn, you want your images to be wider than they are tall to take advantage of your available screen real estate. Click To Tweet Optimize Pinterest images: Get your images’ dimensions right – height matters

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